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Content is King – Content’s SEO Benefit

“It’s important to think about producing something excellent first. If you have an outstanding product, world class content, or something else that sets you apart, then you can step back and start...

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Six of One, Half Dozen of Another-Website Visitors Are Not All Equal

We all remember playing the game “Would You Rather,” so here’s a digital automotive marketing version of the infamous question: Would you rather: a) have six different people visit your site one time...

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What’s the Value of a Billboard on the Side of an Empty Road?

A traditional marketing analogy for the digital marketing age I like to use analogies when I describe something as cerebral as SEO. Here it goes: search engine optimization specialists use keywords...

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The Warren Buffet Approach for Automotive Reputation Management

The quality of customer service you provide can make or break your dealership, and now everyone will hear about it. Before  consumers even visit your dealership they are doing their research online. In...

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Peacheetameleon: New Cobalt Study Shows Dealers Must Evolve to Survive

When it comes to automotive digital marketing, it’s a jungle out there, and a new Cobalt eBook proves that dealers need to change their spots to survive. According to new data from Cobalt’s car-buyer...

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Yes, QR Codes Do Work

See our QR Code in action. Scan the above QR Code to visit our Digital Dealer 13 site. QR codes are all the rage, but do they work? According to my Cobalt client, Lezley Pumphrey, BDC Manager of Motor...

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Customer Loyalty Begins in the Service Drive

Starbucks or Tully’s? Starbucks! PC or Mac? Mac! Jiffy Lube or Classic Chevrolet? Hmm? Dealership loyalty is elusive but exists; and winning the hearts and minds of your customers often begins and ends...

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Cobalt Study Reveals Car-Shoppers Shop at Least 8 Dealer Websites

According to new data from Cobalt’s car-buyer intelligence database, car-shoppers visit a minimum of eight dealer websites, with some visiting as many as twenty in a single day. With so much...

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Are you making these innocent mistakes with your dealership reviews?

Are you unknowingly asking Google to delete your hard earned reviews? Are you possibly telling Yelp it’s OK to filter your 5 star reviews? Believe it or not, what was once considered forward-thinking...

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Why You Don’t Need a 5 Star Reputation & Other Reputation Management Myths

As a reputation management specialist at Cobalt, I talk to dealers about their reviews all day, and I’m always amazed by the amount of misinformation in the industry. Working at Cobalt, I’m lucky to be...

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Marketing from the Ground Up

If you are in the car business and control your dealer advertising budget, most likely you believe in marketing. So where do you spend the first dollar and why? For years, we’ve had this debate when...

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The Fluff-Free Guide to Writing Powerhouse SEO Content

By Quentin Dechery, Cobalt SEO Specialist We all know that when it comes to writing automotive SEO content, the quality of your content is what matters most. If it wasn’t already clear, Google has made...

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Facebook Graph Search Ushers in the Dawn of Social Car Sales (Finally!)

Facebook just rolled out a new beta feature called Graph Search that has massive implications for car dealers. What is Graph Search? Basically, Graph Search is web search with a social twist. Facebook...

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Automotive Digital Marketing Expert Brian Pasch Calls Cobalt’s Retargeting...

What do Macy’s, Martha Stewart, and Cobalt have in common? According to PCG CEO Brian Pasch, the answer is a “very cool” retargeting capability. This past Wednesday, Brian Pasch published an article...

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What The Baltimore Ravens Can Teach You About Your Dealership’s Marketing

Another football season comes to an end with the crowning of a Super Bowl champion. Are the Baltimore Ravens the most talented team in the NFL? Maybe… or maybe not. Love them or hate them, what the...

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Dealers Still Scoring after the Big Game – The Power of “Couch Top” Shopping

Tablets & smartphones create real time connection between national brand advertising and dealer opportunity. In what has become an annual tradition, Cobalt data scientists spent Super Bowl Sunday...

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The Demise of the Test Drive?

If a recent IBM Corp. retail survey is accurate in saying that 21 percent of new car buyers and lessees did not test drive a single vehicle before purchase, consumers’ impressions of our business won’t...

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9 Million Reasons Why VDP Views Are The Metric That Matters

The verdict is in: if they view the highlights, you’ll view the taillights. In other words, the more car shoppers engage with your Vehicle Details Pages (VDPs), the quicker your cars will move off your...

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3 Ways You Can Help Google Rank Your Dealership Website Higher

Google doesn’t give up much. But last week, they gave us this— a new interactive infographic, How Search Works. The peek behind the Google Curtain is the search engine giant’s way of saying, “Help me,...

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Refined Retargeting – How To Keep Your VDPs In Sight, In Mind… All The Time

VDP views are all the rage. At Cobalt, we traditionally see up to a 30% bump in VDP views when we turn on a VIN-specific digital advertising campaign for a dealer. So what’s the key to luring those...

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